{"id":31,"date":"2021-08-16T15:58:36","date_gmt":"2021-08-16T15:58:36","guid":{"rendered":"https:\/\/titansofdirectresponse.com\/?page_id=31"},"modified":"2021-08-16T15:58:36","modified_gmt":"2021-08-16T15:58:36","slug":"titans-of-direct-response","status":"publish","type":"page","link":"https:\/\/titansofdirectresponse.com\/","title":{"rendered":"Titans of Direct Response"},"content":{"rendered":"

\"\"<\/span><\/p>\n

Two days’ worth of the most powerful, profitable direct marketing principles, strategies, and immediately useful tactics \u2014 this will change your business and your life…<\/p>\n

Get the recordings NOW from what Dan Kennedy called “THE Event of the Decade”…<\/h3>\n

The Titans of Direct Response<\/h2>\n

This Is Your Chance To Be A “Fly on the Wall” For This Historic Event – Today’s greatest direct marketing entrepreneurs and copywriting legends came together for the FIRST and LAST time to reveal their most powerful business-building secrets…<\/p>\n

Now you can enjoy every presentation from the comfort of your home or office – with original bonus materials totalingover 1,000 printed pages PLUS more than 8 hours of audio content, all pure direct marketing gold!<\/p>\n

\"\"<\/span><\/p>\n

Get today’s most powerful thinking from these Titans of Direct Response… Who came together for the first \u2014 and likely last \u2014 time under one roof… To share their go-to strategies for building a financially- and personally-rewarding, multi-million dollar direct response business TODAY…<\/p>\n

\"\"<\/span><\/p>\n

Dan Kennedy<\/p>\n

Famous for his NO B.S. books and newsletters influencing one million business owners every year. Legendary direct marketing strategist and one of the highest paid copywriters, with fees upwards from $75,000 plus royalties.<\/p>\n

\"\"<\/span><\/p>\n

Gary Bencivenga<\/p>\n

Hailed as “America’s Best Copywriter.” Only spoke publicly one time, at his own retirement seminar. Vowed never to speak again. The Titans of Direct Response is his first and only exception…<\/p>\n

\"\"<\/span><\/p>\n

Greg Renker<\/p>\n

Guthy|Renker co-founder. Once a DRTV pioneer, now a world-leading direct response titan, known for brands like Proactiv, Principal Secret, and Tony Robbins’ Personal Power.<\/p>\n

\"\"<\/span><\/p>\n

Jay Abraham<\/p>\n

He’s created $9.4 billion in bottom line growth for clients and has 15,000 success stories across 465 different industries. One of America’s foremost business thinkers.<\/p>\n

\"\"<\/span><\/p>\n

Ken McCarthy<\/p>\n

The bridge between “old school” direct response and “new school” online marketing. For over 20 years, his trainings like the System Seminar have been THE top place to go to get an Internet marketing education.<\/p>\n

\"\"<\/span><\/p>\n

Perry Marshall<\/p>\n

The engineer-turned-marketer who “cracked the code” on Google AdWords and Facebook advertising, Perry is also the new go-to guy on applying the 80\/20 Rule in sales and marketing.<\/p>\n

\"\"<\/span><\/p>\n

Joe Sugarman<\/p>\n

The man who sold over 20 million BluBlockers Sunglasses by mail order and that just scratches the surface. Pioneer in every selling media for over four decades.<\/p>\n

\"\"<\/span><\/p>\n

Fred Catona<\/p>\n

Direct response radio titan who helped grow Priceline.com to $20 billion valuation in 18 months. Also behind radio success of Disney Online and Free Credit Report.com, among others.<\/p>\n

PLUS…Today’s “Mount Rushmore of Titan Copywriters”… “A-List” writers responsible for more than 628 million pieces of profitable direct mail<\/span> since 1995.<\/h4>\n

\"\"<\/span><\/p>\n

Eric Betuel<\/p>\n

\"\"<\/span><\/p>\n

David L. Deutsch<\/p>\n

\"\"<\/span><\/p>\n

Arthur Johnson<\/p>\n

\"\"<\/span><\/p>\n

Parris Lampropoulos<\/p>\n

AND… My own personal mastermind group who I turn to whenever I need help making my most important marketing and business decisions… Each a direct response Titan of their field…<\/h4>\n

\"\"<\/span><\/p>\n

Michael Fishman<\/p>\n

\"\"<\/span><\/p>\n

Jim Kwik<\/p>\n

\"\"<\/span><\/p>\n

Ryan Lee<\/p>\n

For two days in September \u2014 in Stamford, Connecticut \u2014 these Titans came together and revealed…<\/p>\n

The Most Powerful Direct Response Principles, Strategies,And Up-To-The-Minute Tactics YOU Can Use ImmediatelyTo Sell More<\/span>, Profit More<\/span>, andBuild a Titan-Level Direct Response Business…(These Lessons Apply in Any<\/em> Media, in Any<\/em> Market…)<\/h4>\n

From the desk of Brian Kurtz<\/strong><\/p>\n

Dear Business Builder,<\/p>\n

In my 34 years in direct response \u2014 as an avid learner and seminar-goer \u2014 I’ve never before seen a lineup like you see above. And I don’t really expect to see another like it again.<\/p>\n

But it’s not so much the WHO that matters. Rather, it’s WHAT was covered that could completely transform your career, your business, your life…<\/p>\n

For any serious, sophisticated direct marketer or business owner, you know as much as I do: we live and die by results.<\/p>\n

\"\"<\/span><\/p>\n

If You Want To Succeed In Direct Marketing,You Have To Do More of What Works,And Less Of What Doesn’t…<\/h4>\n

It’s simple enough, but it’s profound… Sure, we can test. And any direct response marketer worth their salt is an avid tester. No matter what business we’re in, or what media we use.<\/p>\n

But entire tests can be won by knowing in advance, “Do this, not that.”<\/p>\n

    \n
  • If you’re a business owner, knowing what works leads to substantially less marketing waste, and bigger winners with your hits…<\/b> With that, a business that runs better, gives you more income, and leaves you with more free time to enjoy your good fortune in whatever way you please…<\/span><\/li>\n
  • If you’re a marketer, this means more wins on your scorecard…<\/b> Leading you to faster promotions, bigger opportunities, and the ability to write your own ticket…<\/span><\/li>\n
  • And if you’re a copywriter, bigger winners are your keys to the kingdom…<\/b> Leading to fat royalty checks, your choice of A-list direct marketing clientele, and a reputation as a “god” of direct marketing…<\/span><\/li>\n<\/ul>\n

    In fact, it’s not a stretch to say…<\/p>\n

    Each of These Titans of Direct ResponseHas Made Their Career AND Personal FortuneBy Creating Winning Campaigns…<\/h4>\n

    And it’s not really an accident…<\/p>\n

    As a matter of habit, these Titans have all become avid lifetime students of the world’s best direct marketing. Always looking at the best-of-the-best and thinking…<\/p>\n

    “What has this incredible marketer done that I could use in my next campaign?”<\/p>\n

    And…<\/p>\n

    “What haven’t they done that I could use to do even better?”<\/p>\n

    Through the years, this study has led to each and every one of these Titans having such a storehouse incredible marketing wisdom that they could go into almost any business, in any industry, and immediately create profitable marketing campaigns that would boost profits by substantial volumes.<\/p>\n

    And consistently, each of these Titans will tell you something else…<\/p>\n

    They’re Not Self-Made…They ALL Stand on the Shoulders of Giants!<\/h4>\n

    Every Titan \u2014 from Dan Kennedy to Gary Bencivenga to Greg Renker to Jay Abraham, and all the others (me too!)\u2014 learned from others.<\/p>\n

    They each discovered tremendous amounts of “do this, not that” wisdom by sitting at the feet of their own teachers, soaking up every bit of marketing wisdom that was offered.<\/p>\n

    And while each would go on to apply it in their own unique way, it was only because they were building on what came before that they were able to ascend to such great heights…<\/p>\n

    Today, A NEW Generation of TitansIs Being Born…<\/h4>\n

    I was blown away at The Titans of Direct Response event…<\/p>\n

    Before the event, I’d been accused of simply stoking the embers of an “old boys club.” Some suggested Titans was the last hurrah of an aging generation of direct mail experts. (Never mind the fact that the Titans collectively are responsible \u2014 TODAY \u2014 for well over $1 billion per year in revenue in nearly every media you can imagine.)<\/p>\n

    It was clear from who was in attendance that this was anything but. YES, there were many of my old “direct mail” friends \u2014 including many who are running online operations in the tens of millions of dollars, some $100 million or more.<\/p>\n

    But there was also many younger marketers, recognizing that the timeless principles and strategies of world-class direct response marketing can be adapted to apply to ANY media.<\/p>\n

    The youngest marketer in attendance, less than 20 years old. Many, in their 20s, 30s, and 40s.A good balance of women and men. Countries represented from every corner of the globe.<\/p>\n

    All, coming together, in one room…<\/p>\n

    Recognizing that by learning from the Titans of today, discovering the “do this, not that” truths of direct marketing…<\/p>\n

    You, Too, Can Become a Titan \u2014And Enjoy the Success and FortuneThat Comes With It…<\/h4>\n

    It was only under a very special set of circumstances that I was able to bring these Titans together for the first and last time, at a single event…<\/p>\n

    And it’s unlikely to happen again \u2014 at least until the NEXT generation of direct response Titans…<\/p>\n

    But even if you weren’t in attendance, you haven’t missed out completely…<\/p>\n

    Because the Titan-level direct response marketing and business-building wisdom that was shared was recorded, edited, and packaged together in an exclusive 12-DVD set.<\/p>\n

    I challenged them to bring their best-of-the-best\u2014 befitting this once-in-a-lifetime event…Much of what was shared from the stage at The Titans of Direct Response had never been revealed before… And hasn’t been revealed since!<\/p>\n

    And now YOU are going to have the opportunity to enjoy, take in, and profit from each of the Titans’ presentations \u2014 from the comfort of your home or office…<\/p>\n

    Now YOU Can StandOn The Shoulders of These Giants…<\/h4>\n

    Taking full advantage of all the “do this, not that” direct response strategies, principles, and tactics they shared…And yet… I won’t even ask you to wait for the DVDs to start profiting from the most powerful lessons shared on stage at The Titans of Direct Response.Just by reading this letter, you’ll discover…<\/p>\n

      \n
    • Dan Kennedy’s single-biggest buying trigger he hides in ALL copy he writes to boost response and profits…<\/span><\/b><\/span><\/li>\n
    • How A-List copywriters “tinker” with clients’ products to create irresistible copy hooks and multiply response….<\/span><\/b><\/span><\/li>\n
    • The most powerful mental “hack” Gary Bencivenga has discovered in 40 years of research \u2014 can be used to be more productive, write better copy, and achieve your biggest goals…<\/span><\/b><\/span><\/li>\n<\/ul>\n

      And more, all revealed below…<\/p>\n

      Read On, And You’ll Get TheseDirect Marketing Secrets toCreating Bigger Winners, More Often…<\/h4>\n

      Of course, those of you who are serious students of the craft may recognize this lesson. If you’ll allow me to be a little transparent here…<\/p>\n

        \n
      • Gary Bencivenga, one of the most successful copywriters ever, is well known for packing his sales copy with useful information. For many years, it was his secret “control-beating” weapon. (Now it’s pretty much a bare minimum requirement for getting a control.) Gary would pack his magalogs, bookalogs, and other promotions full of valuable little tidbits, lessons, and flat-out giveaways that made you want to keep reading. All the way through the sales process, he’d keep delivering value!<\/span><\/li>\n<\/ul>\n

        I’m getting a little bit ahead of myself here, because I’m not ready to introduce Gary’s presentation yet. And I certainly don’t claim to write copy like Gary \u2014 he’s one of a kind!But I’m going to do my best to be a good student of Gary, and share at least one big takeaway from each Titan here in my letter about the DVDs.And I’ll start with my kick-off presentation setting the stage for “The Event of The Decade,” with a lesson on..<\/p>\n

        How to Achieve Titan-Level Success!<\/h4>\n

        I’ve spent 34 years in this business, helping build one of the world’s top direct response publishers to $150 million in annual revenue.I’ve seen too many marketers come and go \u2014 careers, profits, and businesses flare up and fizzle out (sometimes ending in deep financial despair).And I’ve seen a few who’ve endured as long as my career. Folks who used direct marketing to not only build their personal fortunes, but do amazing things. Connect with, meet, and work alongside some of the world’s most brilliant and influential people. To invent and create a life of abundance for themselves far beyond most folks’ wildest hopes and dreams.Personally, I’ve dined with world leaders, industry transformers, Nobel Prize winners, and yes, the greats of direct response marketing. I hesitate to list them because I will just as surely offend those omitted as honor those I include.I’ve become a leader in our field. And connected with many of the greats \u2014 not just as colleagues, but as personal friends.And when I decided I wanted to do the impossible \u2014 bring all these greats together under one roof, one time only, to share their secrets…I managed to get all these Titans to say yes!(Including folks who have turned down “blank check” speaking offers.)This wasn’t an accident.<\/p>\n

          \n
        • For the last 34 years, I’ve lived my life and built my career on the premise that it’s better to give than to get. That it’s better to be generous in business and life than to always come out on top.<\/span><\/li>\n<\/ul>\n

          Has it ever come back to bite me? Sure. But by giving 100% and expecting nothing in return, I’ve been able to get pretty much everything I ever wanted from life, and a whole lot more.This isn’t just “self-help” \u2014 it’s a marketing principle to apply in offers, a business principle for negotiations, a life principle to be used every day.Throughout my opening address at Titans, I shared real-life stories of how to apply this lesson in your life and business.)But that’s just the beginning, because in my presentation you’ll also discover…<\/strong><\/p>\n

            \n
          • Why helping your competitors get rich may be the single-best way to succeed in business…<\/b><\/span><\/li>\n
          • The “one-pitch” method… Mariano Rivera \u2014 the best closer in baseball \u2014 reveals unexpected lessons for business…<\/span><\/b><\/span><\/li>\n
          • Dead, bloody moose on the conference room table reveals: How to make any meeting more productive…<\/span><\/b><\/span><\/li>\n
          • Demonstration: Fast, easy way to overcome objections works in almost any selling situation…<\/span><\/b><\/span><\/li>\n
          • The “experience” secret \u2014 why some people spin their wheels for their entire career… And how YOU can set yourself on the certain path to becoming a Titan (of ANYTHING!)…<\/span><\/b><\/span><\/li>\n
          • How to get everything you want by giving away all your best… (In helping competitors, to clients, to the public, in marketing… everywhere!)<\/span><\/b><\/span><\/li>\n
          • The “Vince Lombardi” secret you can use to be a better boss, now \u2014 and make your team play like Super Bowl champions…<\/span><\/b><\/span><\/li>\n
          • Football parable reveals the master key to becoming an untouchable champion… How Jerry Rice embarrassed my friend, former NFL safety Bo Eason, at 49ers training camp (and every other player on the field) \u2014 plus the one sentence “excuse” Rice gave for his behavior that revealed how he became “the best player in the history of football”…<\/span><\/b><\/span><\/li>\n
          • Bust this popular “happiness” myth and you’ll be more content with your life than everyone you know… (A lesson from a Unitarian minister \u2014 first revealed in a 1932 book on Education<\/span><\/b><\/span><\/li>\n
          • How to make friends with Nobel Prize winners (and other amazing people)…<\/b><\/span><\/li>\n
          • THINNK \u2014 “There is no no” \u2014 achieving impossible goals is suddenly possible using this simple saying (the right way)…<\/span><\/b><\/span><\/li>\n
          • Sherlock Holmes most valuable quality (NOT exceptional intelligence) that you can steal \u2014 NOW \u2014 catapults you to copywriting, marketing, and total business success…<\/span><\/b><\/span><\/li>\n
          • A simple formula: Dream + Optimism + Measurement = Direct Marketing Success… (Don’t overlook this because it’s “fluffy” \u2014 discover how it was applied to generate OVER $300,000 PER DAY in direct response revenue!)<\/span><\/b><\/span><\/li>\n
          • How to generate unlimited POWERFUL, PROFITABLE ideas…<\/b><\/span><\/li>\n
          • The simplest way to get the essence of every important book you’d love to read (but don’t have the time to) in minutes instead of hours…<\/span><\/b><\/span><\/li>\n
          • Tiny, pointless things that make all the difference for making millions in direct response…<\/b><\/span><\/li>\n
          • How to use the secrets of “Consequential Thinking” to boost response to your next direct mail effort (or your next PLF product launch, or VSL, or infomercial, or…)<\/span><\/b><\/span><\/li>\n
          • The secret to eliminating objections (before they occur)…<\/span><\/b><\/span><\/li>\n
          • “Logic Lines” \u2014 this simple test determines if your copy is dead in the water (if you can ask one simple question, you can stop failing copy before it mails \u2014 also works for other ideas in business)…<\/span><\/b><\/span><\/li>\n
          • Attract success by being “dumb” \u2014 or, how to use people smarter than you to build your business…<\/span><\/b><\/span><\/li>\n
          • A simple formula for surrounding yourself with the smartest, most successful, most amazing people you could ever hope to (or not even hope to) know…<\/b><\/span><\/li>\n
          • Why Mentors Matter \u2014 can you become a Titan at anything without standing on the shoulders of other Titans? Maybe… But I wouldn’t risk it! (Here’s what kind of mentor you should be paying the most attention to…)<\/span><\/b><\/span><\/li>\n
          • The Rear Admiral whose life was saved by telling him to get a colonoscopy \u2014 NOT a joke \u2014 the lesson in this story was the secret to gaining over 4 million HAPPY customers…<\/span><\/b><\/span><\/li>\n
          • Are you a “life-saver”? This greater mission approach to business attracts success, fast…<\/span><\/b><\/span><\/li>\n
          • Stupid little things that save lives (and how these can be used to make the world’s best copywriters \u2014 or anyone else \u2014 fall in love with you)…<\/span><\/b><\/span><\/li>\n
          • Try this if you’re having trouble getting clients, customers, contacts, or friends to respond to your emails \u2014 works especially well for PROSPECTS…<\/span><\/b><\/span><\/li>\n
          • “Life is long” \u2014 a handful of lessons from these three simple words (for business success AND a happy life)…<\/span><\/b><\/span><\/li>\n<\/ul>\n

            And yet, of course this was just the first presentation of a two-day conference…Up next…<\/p>\n

            Dan Kennedy RevealsThe (Secret) SUPER-PsychologyOf Direct Response…<\/h4>\n

            \"\"<\/span><\/p>\n

            Dan’s spoken to marketers of every level of sophistication. From folks who’ve never heard the term “direct response” all the way up to, well, the Titans audience.Dan himself was blown away by the high-level, sophisticated direct response marketers who came together for this event. And he knew he had to deliver some of the most advanced concepts and hidden secrets that have gone into his most successful ($50-million-plus) copy and marketing campaigns…It will all start with an exclusive SAMPLE BOOK of Dan’s work, created only for this presentation, and this audience. This has only ever been shared with Titans attendees \u2014 but I’ve also arranged for YOU to get a copy with the DVDs<\/strong>. This book includes ads, sales letters, VSL scripts, and more \u2014 each worth between $1 million and $50 million to the clients…This sample book is a companion toDan’s first-ever (and likely last) presentation on what he calls The (Secret) SUPER-Psychology of Direct Response<\/strong>.With over 40 years in the business himself, Dan’s been around this racetrack a few times. And yet, he’s still innovating and coming up with new insights and new perspectives on how to create bigger, more profitable promotions each time out of the gates.<\/p>\n

            In Dan’s Words…Here’s What He Put Together ForThis EXCLUSIVE Presentation:<\/h4>\n

            – 7 insights into the imbedded commands and behavioral triggers that the most powerful direct-response advertising, copy themes and offers connect to, at a primal level \u2014 that I take care to place in every pitch or presentation I craft. These are my ‘guiding lights’ somewhat akin to Ogilvy’s lanterns.- Even top pros in direct-response at least overlook or neglect using this Super-Psychology in whole or part… Many may not even be fully aware of it and how it works.- I would challenge even the most experienced, most successful, wealthiest marketer, marketing company CEO, or top tier copywriter in attendance to honestly say he exits this discussion without a new, sharper, clearer, deeper viewpoint on creating maximum response to apply in practical ways to existent and future advertising. (For example: “unbeatable,” existent controls can be challenged with one or more of these seven Super-Psychology concepts.)- I have never before crystallized, condensed, and shared this with any but a handful of top, private clients or peers. It does not exist in recorded or published form.”<\/p>\n

            My Biggest Takeaway from Dan:Instantly Increase the Selling Power of Your CopyWith “Dark Arts” Persuasion…<\/h4>\n

            One of the most fundamental premises of Dan’s presentation was on a clear distinction between weak copy and copy that can generate millions of dollars in sales.In short, beginning copywriters \u2014 and copywriters who never progress \u2014 get stuck in “by the rules” copy that superficially follows all the recommendations from folks like Caples, Schwab, and others.And yet this “beginner” approach can completely miss the mark if it doesn’t touch on the dark, suppressed, often hidden emotional factors that make people buy (or not).<\/p>\n

            For example, one of Dan’s favorite ways to increase sales is to tap into our almost universal desire to escape, to find greener pastures, to be somewhere or someone else.<\/strong>He explained how in selling to business owners, he sells business reinvention over improvement. While ultimately he may deliver a way for the business owner to increase profits, they’re far less interested in that than, for example, having a business that runs itself and allows them to take vacations without checking in nine times a day on what’s going on back in the shop.<\/p>\n

            And escape was just one of the 7 “Dark Arts” desires Dan covered. His presentation was packed full of these examples \u2014 referencingspecific “swipe file” copy examples in the sample book you’ll get with the DVDs.I’ve taken a ton of notes on some of the other items Dan covered, and as you watch the DVDs you’ll want to be on the lookout for these…<\/strong><\/p>\n

              \n
            • Howard Stern’s offensive opening comment at Joan Rivers’ memorial service (Dan was there) \u2014 and how to use its lesson to get instant attention for your selling message…<\/span><\/b><\/span><\/li>\n
            • Why Dan doesn’t think so much about “writing copy” \u2014 what he thinks about instead when clients pay him upwards of $100,000 to write a sales letter…<\/span><\/b><\/span><\/li>\n
            • The “Auto Mechanic” trap that keeps most copywriters \u2014 hired gun or writing for your own business \u2014 from ever getting any good at writing copy (this also applies to marketers)…<\/span><\/b><\/span><\/li>\n
            • 5 “default” marketing approaches that shout HACK and ROOKIE from a mile away \u2014 they may work okay for newbies, but rely on them too much and you’ll put a glass ceiling on your success…<\/span><\/b><\/span><\/li>\n
            • Fill in the blanks, become a master salesperson in print: “The dominant thing that affects successful influence is ‘Have we tapped into the _________ of the _________ we’re attempting to persuade?'”<\/span><\/b><\/span><\/li>\n
            • 4 Guiding Principles for tapping into The (Secret) SUPER-Psychology of Direct Response…<\/b><\/span><\/li>\n
            • How customers and prospects NORMALLY act \u2014 what you do about this can kill the sale instantly, or spur massive buying action…<\/span><\/b><\/span><\/li>\n
            • Muggers and copywriters get the same reaction from prospects \u2014 how you handle it (or don’t) could double or triple response…<\/span><\/b><\/span><\/li>\n
            • The ONLY 2 kinds of sales copy that exist…<\/span><\/b><\/span><\/li>\n
            • How to decide whether or not you should MANIPULATE prospects in your advertising \u2014 a simple test…<\/span><\/b><\/span><\/li>\n
            • If Dan Kennedy had to wager his house on an ad’s performance, here’s what he’d put into it…<\/span><\/b><\/span><\/li>\n
            • The “boxes” approach for what every SUCCESSFUL direct response ad must contain…<\/span><\/b><\/span><\/li>\n
            • Yin-yang wisdom in copywriting \u2014 the only way to use dark emotions in your copy to actually drive response (instead of leaving your reader in a whimpering pile on their kitchen floor)…<\/span><\/b><\/span><\/li>\n
            • Pornos, condoms, and empty whiskey bottles \u2014 would you go this far to sell? (True story!)<\/span><\/b><\/span><\/li>\n
            • Dirty politics \u2014 the obvious copywriting lesson ignored by most (gets instant reader buy-in!)…<\/span><\/b><\/span><\/li>\n
            • Real life example: The hidden buying motivations behind Disney World’s “Private Guide” service… Luxury is the weakest appeal, and NOT the secret to this $2,400 per day Disney upsell…<\/span><\/b><\/span><\/li>\n
            • SEX at Disney World?! YES! How Disney taps the lizard brain (without the kids noticing), and how you can apply this principle…<\/span><\/b><\/span><\/li>\n
            • The “Mink Coat” test to understand what your prospects really want…<\/span><\/b><\/span><\/li>\n
            • Write this down: “One of the goals of great copy is to AGITATE…” But just wait until you hear Dan reveal HOW to do it!<\/span><\/b><\/span><\/li>\n
            • Why selling improvement NEVER works as well as hoped \u2014 the “Farmer Sam” story reveals secret desire of everyone who ever hoped for a little change (and how to use it in copy)…<\/span><\/b><\/span><\/li>\n
            • Specific, swipe-ready “stealth” examples of negative emotion in copy \u2014 how to trigger powerful negative emotions WITHOUT getting caught by leery, skeptical prospects…<\/span><\/b><\/span><\/li>\n
            • “The male version of the padded bra” \u2014- an ad that’s worked since the Civil War, and why it works so well…<\/span><\/b><\/span><\/li>\n
            • If your copy lacks feeling, here’s where you’re failing \u2014 simple “do this, not that” could turn rookie copy pro, practically overnight…<\/span><\/b><\/span><\/li>\n
            • How to sell a product nobody wants, and won’t admit they need (even more powerful if your product holds some inherent appeal)…<\/span><\/b><\/span><\/li>\n
            • If you have salespeople (who can’t sell, or who sell inconsistently), do this to maximize their closing ratio…<\/span><\/b><\/span><\/li>\n
            • Secrets A-list copywriters don’t want you to know (ESPECIALLY if you’re a rookie writer going head-to-head with them to “beat the control”)…<\/span><\/b><\/span><\/li>\n
            • Why “normal and customary behavior” is your greatest enemy \u2014 specific examples for beating it in every piece of copy you send out…<\/span><\/b><\/span><\/li>\n
            • Dan’s favorite negative emotion \u2014 “Do you leave your pet at home alone all day in a quiet, empty, unstimulating, depressingly lonely house?” The most common answer to this question reveals a HUGE marketing lesson (and sells truckloads of robot cat toys!)…<\/span><\/b><\/span><\/li>\n
            • “Behind the scenes” tour of Dan Kennedy’s headline writing process, applied to Proactiv (reveals how to instantly access powerful buying emotions)…<\/span><\/b><\/span><\/li>\n
            • How to trigger biochemical reactions in your prospect’s brain \u2014 this stimulates reactionary buying behavior…<\/span><\/b><\/span><\/li>\n
            • Why “normal and customary behavior” is your greatest enemy \u2014 specific examples for beating it in every piece of copy you send out…<\/span><\/b><\/span><\/li>\n
            • “My kids hate me because I spend too much time at work!” Simple copy strategy transmutes guilt into profits…<\/span><\/b><\/span><\/li>\n
            • “Man or Mouse” copy secret makes your reader practically argue with you to ALLOW THEM to GIVE YOU MONEY!<\/span><\/b><\/span><\/li>\n
            • <\/span>How to use your prospect’s worst enemy to get them to buy from you (this sneaky positioning strategy works again and again and again)…<\/span><\/b><\/span><\/li>\n
            • A template approach to bypass the universal objection of “Yeah, but will it work for ME?”<\/span><\/b><\/span><\/li>\n
            • A RENEGADE approach to instantly tell your reader (without telling them) “You and me are on the same side…”<\/span><\/b><\/span><\/li>\n
            • Stupid things people do because of greed \u2014 how to use the same motivation to get them to do things that are good for them (like buying your product)…<\/span><\/b><\/span><\/li>\n
            • If you think your prospect is “too sophisticated for that,” think again… (PROOF!)<\/span><\/b><\/span><\/li>\n
            • Case Study: How to sell $50 million worth of Iowa Real Estate to a Silicon Valley tech mogul \u2014 by mail, with cheap, schlocky, ugly advertising…<\/span><\/b><\/span><\/li>\n
            • Convert non-interested non-prospects into rabid buyers with a “progressive sequence of agreement” \u2014 simple, repeatable method revealed…<\/span><\/b><\/span><\/li>\n
            • A rare, intimate \u2014 dare I say, “soft” \u2014 moment from Dan Kennedy…<\/span><\/b><\/span><\/li>\n<\/ul>\n

              After Dan, the one panel I wanted to make sure was featured at Titans \u2014 a group very important to me personally…<\/p>\n

              “Mount Rushmore of Titan Copywriters”Reveals the Proven Secrets to Creating$1 Billion in Sales with Direct Mail!<\/span><\/h4>\n

              Together, these writers have been responsible for a conservatively-estimated 628 million “control” pieces of profitable direct mail since 1995<\/span> (and more before that!)… <\/strong>These are the top current copywriters I’ve worked directly with, and among the very best A-list copywriters living today.<\/p>\n

              \"\"<\/span><\/p>\n

              Eric Betuel<\/p>\n

              \"\"<\/span><\/p>\n

              David L. Deutsch<\/p>\n

              \"\"<\/span><\/p>\n

              Arthur Johnson<\/p>\n

              \"\"<\/span><\/p>\n

              Parris Lampropoulos<\/p>\n

              On the DVDs, you’ll get to sit down with us as I grill these writers on how A-list copywriters think and work and beat each other’s controls (and what you need to do if you want to knock them off the “control” throne). You’ll discover their secrets to “sales multiplied” ad copy that mails profitably to millions, even tens of millions of households…<\/p>\n